Director of Communications & Public Relations Chair
Summer 2024 & December 2024-present
Creative Director of Communications Recruitment
During my time as Creative Director, I directed and assisted with editing, aesthetics, music, and scripts for the chapter’s recruitment introduction and philanthropy videos.
Public Relations Chair
As Public Relations Chair, I manage all of Phi Mu’s social media pages, posting three times a week on Instagram, creating graphics and reels, and have grown the page from 11K to 13K followers. I also organized a viral collaboration with a candle company that received 50K views on TikTok and served as the creative lead for the executive board photoshoot.
Graphics
Collaborations:
During sorority work week, I organized a collaboration between Phi Mu and The Candle Yard, bringing their pop-up shop to campus. As the creative vision behind the partnership, I helped shape the concept that led to a viral TikTok with over 50K views. The event not only boosted Phi Mu’s social media presence but also helped raise morale and excitement within the chapter.
Click to see the Viral TikTok
Creative Work:
I served as the creative vision behind Phi Mu’s executive board photoshoot, selecting the colors, flowers, location, dresses, and props to ensure a cohesive and polished aesthetic, while collaborating with the photographer to bring the concept to life.
Communications:
As Co-Director of Creative Communications for Phi Mu, I served as the creative lead behind our “Ice Water” recruitment video and philanthropy video. I developed the overall concept by selecting the music, themes, and tone, while also writing the script and filming the majority of the content. Working closely with my director, who handled most of the editing, I helped ensure both videos authentically represented our chapter while creating an engaging and memorable introduction for potential new members.
